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As a child, I spent a few years living on my grandfather's farm where I helped him with all of the work a farmer does. One of my favorite farm activities was helping him plant little hybrid trees. I said to him, "Grampa, I can't wait for all the vegetables to grow so we can eat them, but I especially can't wait for the apples from this dwarf tree." Grandpa said, "Kenrick, this tree needs to be planted, needs to be nurtured, needs to grow, and mature, and it will be several years before these trees give us apples we can eat." In business, we don't necessarily have to wait years before the fruits of our labor are available to us. We do have to plant the seeds, nurture and tend to our businesses as they grow. I spend a lot of money on education each year and I put in my time working, studying, reading, because I know that hard work and putting in the time is ultimately growing more fruit. And through growth periods, what can carry us through? Many of my students have been with me for years. I've watched them as they've - for lack of a better word - blossomed into amazing persuaders. We've all grown together. And as we take on new students of all different persuasions - realtors, financial advisers, copywriters, - we are able to see the amazing richness this diversity brings us. Sir Isaac Newton said, "If I have ever made any valuable discoveries, it has been owing more to patient attention than to any other talent." The concept of 'patient attention' is important, especially when we're faced with a huge amount of information (like a beginning piano student, or even a beginning persuasion student). New students tend to get frustrated when learning a new discipline--karate, music theory, a new language--but I caution my students not to be too hard on themselves. Our conscious minds can only hold so much information, but our other than conscious, if we are giving the proper attention and putting in our time, is definitely picking up the slack. In order to "get it" you need to be present. You have to have the "attention" part in play for it to begin to bear fruit.
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Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.
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